Good to Grow – Regional Food Strategy

Vandewalle & Associates is currently contracted through Blue Planet Partners to help lead the "Good to Grow" Regional Food Strategy Initiative. The overarching goal of this project is to play a catalytic and strategic role in helping the Upper Midwest increase consumption of sustainable, regionally produced and processed food from 2% to 10% within 7 to 10 years. The first phase of the project has developed a cohesive strategic framework for achieving the scaling up of a regional food system to serve the 11 million population of the Madison / Milwaukee / Chicago region, and to build partners. Vandewalle & Associates' primary role is to help define strategic direction, conduct a regional food system asset analysis, and provide communications expertise.