Waterloo, Iowa Economic Opportunity and Rebuilding

Working together to revitalize downtown Waterloo since 1999,

the City of Waterloo, the WDC, and Vandewalle & Associates have wrought a remarkable transformation of this Midwestern city–and in so doing have invented processes that can be applied to retool many manufacturing-driven Midwestern cities. Vandewalle & Associates has played the roles of helping to identify economic opportunities, shaping a powerful vision, devising catalytic projects with great added value for the region, managing implementation…all the while assembling unique public-private partnerships and proactively procuring over $20 million in project funding to make it happen.

The results: A revitalized riverfront and downtown. Total public and private investment is now over $200 million in downtown Waterloo, including a new amphitheater, SportsPlex, and reuse of former John Deere buildings.

Now in the works: TechWorks, a bioindustry showcase. In 2004, Vandewalle & Associates helped to prepare an Iowa Values application to the State of Iowa for the rehabilitation of former John Deere buildings into the Cedar Valley TechWorks to be used as a national showcase for the emerging bioindustry. The project was awarded $4 million to renovate the existing buildings and pursue biomaterials tenants and exhibitors.

Other projects that will soon be bringing even more people and activity downtown include new housing at the former Grand Hotel site, and a potential new brew pub in the former Hostess Wonder Bread bakery.