Sturgeon Bay West Waterfront

The Vision for the West Waterfront Redevelopment is to maintain the character of, and connection to, the working waterfront

Redevelopment plans tie future uses to the historic, and still relevant, maritime and regional food economies, helping make the waterfront more vibrant year-round for both visitors and residents.

An economic development priority. Sturgeon Bay’s West Waterfront Area is an underutilized stretch of prominent waterfront that includes several potential redevelopments. The Area is an economic development priority for the City and the Waterfront Redevelopment Authority, located at the western approach to two bridges which connect Sturgeon Bay’s central business district.  This is a key connection for residents, businesses, and visitors from throughout the region, and one of the main gateways connecting the mainland to northern Door County.

Goals of the project include:

  • Establishing a vision for private sector reinvestment
  • Enabling the City to strategically plan and implement public improvements in support of its long-term vision
  • Taking the first steps in advancing plan implementation

Elements of the West Waterfront are catalysts for further development, including:

  • Four Season Market—a showcase and trailhead for Door County food and farms, such as fish, cherries, apples, dairy products, meats and other value-added products
  • Historic Granary Brew Pub—featuring a local food menu, and a retail establishment with locally-produced beer, wine, spirits, and other Door County products
  • Workforce housing—Potential for attractive, modern rental housing for year-round residents with target market of young professionals and empty nesters looking to be in the heart of the community
  • Hotel—opportunity for a 30-room destination lodging experience

Other elements include transient docks, a festival waterfront space, and a Harbor Lookout Tower. With the existing Maritime Museum, US Coast Guard Cutter, and marina already in place, these new elements will help reenergize the West Waterfront and create an active, waterfront destination that energizes the local economy as it celebrates the area’s maritime history and local food.

Work behind the scenes. In addition to the strategic vision development and area plan, Vandewalle & Associates’ role in the West Waterfront Redevelopment effort includes:

  • Due diligence (gathering and reviewing of existing materials including past plans, maps, and parcel data, and conversations with property owners and other stakeholders)
  • Market assessment, research and feasibility analysis
  • Development of a Land Use Plan
  • Preparation of a design concept and sketches
  • Development of an implementation strategy
  • Ongoing implementation including developer tenant recruitment

Part of a long-term planning effort. The West Waterfront Area project is part of the City’s continuing work with Vandewalle & Associates to advance the projects and recommendations of the West Waterfront Area Redevelopment Plan & Implementation Strategy (2011), bringing together the local vendors, investors, developers and community members necessary to realize the strategic vision of a true Door County destination.