Rob Gottschalk, RLA, AICP
Principal /
Economic Positioning and Regional Sustainability
Dana

 

 

Employee Profiles

With over 15 years of experience, Rob Gottschalk is a leading expert in regional economic positioning, asset and opportunities identification, and implementation. Rob focuses his skills on exposing economic development strategies and sustainable development opportunities for regions, cities, and urban centers. His unique asset-based approach uncovers opportunities and strategic directions that are truly rooted in a region’s place-based assets. Recent projects include asset and opportunity analyses for the seven-county Milwaukee 7 Region and the eight-county Madison Region in Wisconsin; leading an economic positioning and global growth initiative for the Quad Cities Region of Iowa and Illinois; and the development of an economic positioning framework for Jefferson County, Wisconsin.

Rob is passionate about bringing his core visions to life and specializes in helping communities retool by developing place-based innovation capacity and centerpoints for emerging economies. Examples of such projects include the Great Lakes Green Industry Complex in Milwaukee’s 30th Street Industrial Corridor, an innovative, green manufacturing center focused on developing job-intensive industries, and the BioAg Gateway in Madison, Wisconsin, a bioag research and commercialization center focusing on growing new businesses and positioning, educating, and engaging the region and world in the future of Wisconsin's agriculture. Rob is also an inventive urban designer, development advisor, and graphic communicator of complex ideas. He has been heavily involved in hundreds of development and redevelopment projects throughout the Midwest.

Education
B.S. Landscape Architecture
University of Wisconsin
Madison, Wisconsin

Professional Licenses, Registrations, and Memberships
Board of Directors, Natural Heritage Land Trust
Member, Working Lands Steering Committee
Member, 1000 Friends of Wisconsin
Founding Board Member, Blue Planet Partners
Governor Appointed Member, Wisconsin Land Council, 2003-2005
Member, American Institute of Certified Planners (AICP)
Member, American Society of Landscape Architects