V&A Shaping Change



President Barack Obama visits RiverLoop Amphitheater Waterloo IowaPresident Barack Obama speaks to an enthusiastic crowd gathered for a campaign rally President Barack Obama at RiverLoop Amphitheater meets crowdat the RiverLoop Amphitheater. The rally took place on Downtown Waterloo Iowa's riverfront August 14. See more photos from the Waterloo Cedar Falls Courier. Photo at right by Matthew Putney, Waterloo/Cedar Falls Courier Photo Editor–courtesy of WCFCourier.com. Photo at left by Dawn J. Sagert, also courtesy of WCFCourier.com.



RiverLoop AmphitheaterThe grand opening of the vibrant new RiverLoop Amphitheater in Waterloo, IA takes place–along with the RiverLoop Arts Festival–on June 29, June 30 & July 1, 2012. The new Amphitheater is one of many transformative projects in the central business district of Waterloo in which V&A has played a major role. V&A first designed this dynamic public space in 2000, with the goal of bringing area residents, tourists, and energy to a formerly industry- and leRiverLoop Arts Festivalvy-dominated riverfront. V&A continued to refine the inventive design in 2006-one which connects to the RiverLoop riverwalk and other key spaces to create a new dowontown axis/gathering destination. V&A handed off the design to local landscape architects after the project was funded. Those architects finished the design and implemented the project. Now the City is proud to invite the public to gather and use the Amphitheater for the first time at the colorful RiverLoop Arts Festival--the first of many events planned for the space.


The City of Waterloo, TechWorks, Waterloo Development Corp. and John Deere announce a $50 million, multi-faceted redevelopment program in the technology park on the edge of Downtown Waterloo. The announcement ceremony was held on January 30, 2012 at John Deere’s Westfield Avenue location adjacent to TechWorks Campus. Waterloo's Mayor Clark explains: “The City has been working with TechWorks, Waterloo Development Corp, and JohnWaterloo TechWorks the Green John Deere Tractor and Engine Museum Deere for several years – and longer in the overall Downtown – building a lot of cool infrastructure to finally secure a high-impact project like this. Everyone in Waterloo should be excited about the jobs and investments.” Vandewalle & Associates has been highly involved in the conceptualization, economic and redevelopment strategies, and other facets of the program, which includes:

  • The Green@TechWorks: A redevelopment of the former “C” building of John Deere’s Westfield Ave plant site) which will include:
    • A John Deere regional training center
    • A 100-room upscale business travel hotel
    • A fine dining restaurant
    • Class A showroom and office space available for lease
  • The Green Energy System: The Green and adjacent Tech 1 building will be powered, in part, by an integrated renewable energy generation and distribution system.
  • Advanced Energy & Ag Tech Center: Planned for the first floor of The Green@TechWorks, the proposed center will be a place for education about innovation in renewable energy production and energy efficiency technologies, as well as the technologies driving the future of bio-agriculture.
  • The John Deere Tractor and Engine Museum: Currently under construction for a planned opening in spring of 2013, the John Deere Tractor and Engine Museum sits on the same campus as The Green and other TechWorks campus projects.
  • The Green Zone Concept: Green and sustainable practices are being included in the design of each facet of the campus development program. The Green is being designed to LEED standards.

Vandewalle & Associates is pleased to welcome Project Assistant, Celia Benton to the Milwaukee Studio. A Wisconsin Native, Celia will be applying her skills and expertise in economic development and revitalization to the Milwaukee Studio's work in the Milwaukee area and Great Lakes region. Celia is a graduate of Cornell University in Ithaca, NY and of Lawrence University in Appleton, Wisconsin.

Rawleigh Complex Freeport Illinois Riverfront Growth InitiativeThe City of Freeport, Illinois has been awarded $295,419 in HUD funds to advance the "Freeport Riverfront Entrepreneurship and Sustainable Growth Initiative", a dynamic initiative to create jobs and position the community within the global economy. This initiative centers around Freeport's Downtown Riverfront, anchored by the “Rawleigh Corridor”—a 14-block redevelopment area including the 450,000 square foot, 5-building Rawleigh Complex (shown at left). Anticipated benefits of the initiative include new job growth, workforce training, business incubation, more affordable and workforce housing, new downtown investment, and a more sustainable city with improvements in transit, parking, greenspace design, and energy efficiency.

Fayetteville North Carolina graphicFayetteville, North Carolina rated #1 most livable place for Veterans by Livability.com. Fayetteville is adjacent to Fort Bragg, and boasts attributes veterans and their families appreciate such as low cost of living, and access to cultural and medical facilities. Fayetteville opened its innovative North Carolina Veterans Park this year, a facility Vandewalle & Associates helped to envision and program.

Waterloo RiverLoop Public Market Co-op Grand Opening Vandewalle MarketingThe new RiverLoop Public Market Co-op in Waterloo, Iowa opens to the public Nov. 11 and 12, 2011. The locally owned Public Market Co-op hosts a grand opening celebration at its location flanking the Waterloo RiverLoop Expo grounds. The market stocks locally and responsibly-raised meat, fresh fish, and local produce, dairy, deli and bulk foods. The Market also offers sandwiches, homemade soups, coffee, smoothies and more at its RiverLoop Cafe. Shoppers and members of the co-op are finding that it's an excellent way to support the local economy.


Sturegon Bay West Waterfront PlanSturgeon Bay: West Waterfront in the news. The City of Sturgeon Bay is moving ahead with planning and funding the West Waterfront Plan. The proposed area encompasses the southern end of the Bay Bridge near the Maritime Museum. It is envisioned to include a Bay Walk, transient docks, a Four Seasons Market showcasing Door County products, a hotel, workforce housing, a restaurant, and an iconic, historic granary.


Midwest Intellectual Property Management Instutite Opportunity Analysis VandewalleThe Midwest Intellectual Property Management Institute launches its bi-state, "50+ County Asset & Opportunity Analysis." Vandewalle & Associates conducted the study in the summer of 2011 to help the region work together and leverage its combined assets in a global economy. Key regional opportunities include the Great River Innovation System and Applied Technology Spine, a system that integrates existing public and private R&D capacities to expand businesses, create new products, and attract talent to the Region. A recent article in the Dispatch and the Rock County Arsenal business section provides a snapshot of the opportunities uncovered by the study. The Dispatch also provides more information on the Midwest Intellectual Property Management Institute itself, and on its plan to turn the area's retired talent and unused patents into new products and jobs.

The Milwaukee Water Council and its collaborative partners secure a multi-agency federal grant for a new jobs accelerating project. The V&A led grant effort and application resulted in $1.6 million in funding from three federal agencies. The project was selected as one of 20 from a pool of over 200 nationwide applications.  The partners aim to advance Milwaukee’s emerging position as a globally-recognized water industry hub, with the goals of fostering business partnerships among large and small water-industry companies, building the next generation of talent, and connecting regional water businesses to global markets. The project area includes not only Milwaukee but also Kenosha County, Milwaukee County, Ozaukee County, Racine County, Walworth County, Washington County, Waukesha County. Learn more about the project at http://www.eda.gov/InvestmentsGrants/jobsaccelerator/Milwaukee_Water_Accelerator_Project.xml

Village of Plain Wisconsin Green Technology Training Center TTECConstruction of the Village of Plain, WI Green Technology Training and Education Center (Green TTEC) is complete! The Plain Green TTEC facility was funded by EDA Flood Recovery and CDBG-Recovery funds. V&A had a key role in vision development and management, project positioning, business plan development and early implementation. The next step with the project is filling the facility with education programs, start-up businesses, and populating the business park itself. Check out the open house event.

Rifle Colorado Best Smart Growth Downtown VandewalleThe East Second Redevelopment project in Rifle, Colorado has been named the Best Smart Growth Downtown. The project includes the Library, Civic Plaza, landscaping and parking structure. According to the award committee, “Communities that have the forsight to keep their libraries downtown will reap the benefit, as this well planned project will demonstrate.” The award will be presented at the Governor’s Awards for Downtown Excellence Gala on Thursday, September 22, 2011 at the Silverton & Durango Narrow Gauge Train Museum (479 Main Ave Durango, CO) at 5:30pm. The ceremony will be held during DCI’s annual statewide conference, Cultivate, Collaborate, & Celebrate: Growing the Economy from the Bottom Up. The award is being presented by Downtown Colorado, Inc., Department of Local Affairs, State Historical Fund, U.S.D.A. Rural Development, and the Governor’s Office of Economic Development.

Sturgeon Bay Maritime District Economic RedevelopmentSturgeon Bay plans renewal of its Maritime District to spur economic growth and "build a trail head to Door County." The only city and largest community in Door County, the City of Sturgeon Bay is working with Vandewalle & Associates to develop an economic and redevelopment plan to revitalize its Westside Waterfront area. When implemented, the plan will not only bring more activity to the Bay and the City, it will build future tax base, provide new jobs, and draw year-round residents to this prominent location. The proposed area encompasses the southern end of the Bay Bridge near the Maritime Museum. It is envisioned to include a Bay Walk, transient docks, a Four Seasons Market showcasing Door County products, a hotel, workforce housing, a restaurant, and an iconic, historic granary. The plan is now public and has been well received by the Mayor and the community.

Watertown Grand OpeningWatertown celebrates the Grand Opening of the River Mills Senior Residences on Monday, Sept 12. The City of Watertown, Wisconsin is pleased to announce a Grand Opening and Ribbon Cutting for the exciting new River Mills redevelopment, located on the river and Watertown's scenic new River Walk. The Ribbon Cutting ceremony is to take place on the Riverfront Plaza. Festivities begin at 3:00 pm, with a program at 3:30 pm. The Mayor and other prominent stakeholders are speaking. Guests are invited to tour the new residences and enjoy refreshments after the program in the Common Room at River Mills.

Vandewalle Milwaukee StudioMilwaukee on the Move: Our Milwaukee Studio is now located in the historic and lively Third Ward. Vandewalle & Associates is proud to announce its new office space on North Water Street, the gateway to Milwaukee's historic Third Ward. The office building is directly across from the Milwaukee Public Market, and just steps from the Milwaukee River, the Riverwalk, and the Intermodal Transit Station, and a few blocks from Lake Michigan. That means our Milwaukee team is right at the heart of what's happening in one of the city's best-known revitalized neighborhoods...and in ideal position to further its work rebuilding the economies of Great Lakes Coastal Cities. Stop by for a visit!


A new kind of "living" veterans park opens in Fayetteville, North Carolina on July 4. Vandewalle & Associates was proud to be highly instrumental in the development of the park's powerful messages, Fayetteville North Carolina Veterans Parkthematics, and creation of the unique visitor experiences winding throughout the North Carolina Veterans Park. In the early phases of park development, V&A's Dean Proctor met with veterans, care givers, and other groups to go beyond traditional veterans park memorials of the past, and explore deeper meanings, positive messages, and support themes that returning veterans can use in their lives today. The grand opening of the park saw some 2,000 visitors "walk in the footsteps" of North Carolina's honored veterans. Speakers included Governor Bev Perdue, Senator Kay Hagan, and Veterans Administration Assistant Secretary Jose Riojas (see video).


The City of Watertown, Wisconsin has opened its new riverwalk plaza and park on South Water Street in early July. The park has a winding riveredge pathway, seating wall, overlook deck, shade and ornamental landscaping, and a shaded performance area structure. V&A's Dean Proctor and Jim Schaefer developed the conceptual layout of the plaza, and worked with JJR to engineer and develop details of the plan. Unique interpretive and "Experience" elements will be added to the park showcasing river ecology and mill history. A unique vertical light feature will symbolize the river's nearby electrical power generation. See the full Watertown Daily Times article.

Sheboygan Indiana Avenue Corridor Economic DevelopmentThe City of Sheboygan announces "Fresh Tech Sheboygan," a new economic positioning, redevelopment strategy and vision for the Indiana Avenue Corridor. Vandewalle & Associates' economic positioning and marketing communications teams were instrumental in helping develop the vision and tell the story of a new, high-tech spine for the City. "Fresh Tech Sheboygan" materials are now featured prominently on the City's recently refreshed web site.


news_tosaThe City of Wauwatosa launches its new "Innovation Parkway" economic positioning vision on June 1, 2011 at the "Great Opportunities @ Great Locations" event. Vandewalle & Associates worked with the Wauwatosa Economic Development Department on the positioning, vision, and communications materials.


DeForest-Windsor brand VandewalleA new DeForest-Windsor area brand debuts at the June 2011 Parade of Homes in DeForest. Vandewalle & Associates worked with the communities and area stakeholders to develop a new and unique economic positioning strategy, logo, tag line, marketing materials, and signage. The area brochure and targeted inserts showcase the distinctive quality of life in the DeForest-Windsor area, including a proud sense of community and land stewardship, access to recreation areas, top schools, and exciting "ground floor" opportunities for new retail and other business. Learn more about economic development in the DeForest-Windsor area at www.vi.deforest.wi.us.


Downtown Beloit, Inc. has been announced as a semifinalist in the Great American Main Street Awards for 2011, led by the National Trust for Historic Preservation. Each year the organization recognizes exceptional Main Street communities whose successes serve as a model for comprehensive commercial district revitalization. The five winners will be announced on March 23, 2011.

Nolen Centennial Project Land BridgeMadison envisions a sparkling downtown entryway and gathering space along John Nolen Drive: Nolen Centennial Project announced Jan. 23, 2011. Madison businessmen Tim and Kevin Metcalfe had a long-standing attachment to the area along the Lake Monona shores, and a determination to give back to the community. The brothers began working with Vandewalle & Associates to brainstorm and draw up ideas for what the area--including two miles of lakeshore, parkland and public convening space, could be in the future. Check out some of the Nolen Centennial Project concepts that were recently revealed to the public. A master plan for the Nolen Centennial Project will be developed over the coming months and will, not coincidentally, coincide with the 100 year anniversary of the John Nolen Model City plan.

Madison Region Thrive and Vandewalle & Associates team up to deliver a seminar on the power and effectiveness of Tax Increment Financing (TIF) as a tool for redevelopment in challenging times. Held in Middleton on Sept. 16, the Thrive conference was part of a Best Practices Series aimed at municipal leaders, planners, economic development professionals and commercial developers. Scott Harrington and Susan Hoeft from Vandewalle presented several of the key sessions.

Moline Train Station Transit Oriented DevelopmentMoline votes for an Amtrak terminal, part of a Chicago-to-Quad Cities passenger rail line. The proposed site is adjacent to the John Deere Pavilion and Centre Station, and is an adaptive reuse of the O'Rourke building. See the news video, and the Quad Cities Amtrak Station vision and reuse concept created by Vandewalle & Associates.




Deforest and Windsor adopt landmark long-term boundary agreement. Recently, after decades of intergovernmental discord, the Village of Deforest and Town of Windsor adopted a long-term boundary agreement and set out plans for collaborative comprehensive planning. Beginning in October 2009, the Village and Town began a ”DAWN Process” to resolve the issues, with regular meetings guided by Vandewalle & Associates. The resulting new boundary agreement has proven immediately successful. The communities of Deforest and Windsor believe that these changes will enable the area–as well as each individual community–to better position for economic success.

Madison Cultural Plan VandewalleMadison embraces its innovative drive with the City's first cultural plan. The City of Madison has retained Vandewalle & Associates, and partners Mary Berryman Agard & Associates and Robert Bush, to conduct Madison’s first cultural plan. By seeking and synthesizing community input, cultural planning helps shape community decisions that foster and support creative work. This is key for Madison, where creativity and innovation have long been major drivers of Madison’s unique character and economic base. The plan intentionally paints culture with a broad brush–exploring the arts, history, and the sciences, and encompassing the work of individuals, groups, companies and public and private institutions. Check out the City of Madison’s Cultural Plan web site and find out how to get involved.

John Deere announces $100 million investment in Waterloo, IA. Deere has announced a project that will modernize its Foundry in Waterloo, allowing the company to utilize advancing manufacturing technologies and produce more innovative casting designs. The Foundry project is related to an EECBG grant Vandewalle & Associates helped procure for the City of Waterloo and TechWorks to study renewable energy opportunities at the Foundry. Learn more about the project at http://wcfcourier.com/business1.html

Waterloo Deere Tractor MuseumNew Deere History Museum announced. John Deere is building a new Tractor and Engine History Museum at the former Waterloo Tractor Work site, where the company's tractors were once assembled. Vandewalle & Associates is developing the vision for the project and exhibit content. Find out more at http://wcfcourier.com/news1.html



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