Marta Purdy

Marta Purdy, AICP
Senior Associate

Marta Purdy, a Senior Associate, has a unique range of experience working with private, non-profit, and public sector clients on economic development, business plan concepting, funding procurement, corporate client specialty projects, and renewable energy initiatives. To such venues, Marta brings her energies and skills in project management, complex public-private partnering, charette facilitation, and redevelopment implementation.

Marta has worked extensively on downtown redevelopment projects in Waterloo, IA and Moline, IL. On a day-to-day basis, she manages complex partnerships in catalytic projects, such as the TechWorks Campus, a downtown redevelopment project that includes a 130-room green hotel, corporate training space, and a manufacturing/bioproduct business incubator. Most recently, she worked on a business plan for a statewide advanced manufacturing applied research center in Iowa. Within smaller communities such as E. Dundee, IL, Port Edwards, WI, Shawano, WI, Marta provides project-specific assistance in business/organizational strategy, food systems implementation, building reuse, and redevelopment project feasibility.

Marta specializes in project management and cross-pollination of ideas with Vandewalle & Associates’ design and communications teams on such projects as the John Deere Tractor & Engine Museum and the Waterloo Public Market Co-op marketing and branding initiative.

Prior to joining Vandewalle & Associates, Marta worked for a high performing non-profit, Friends of the Chicago River, on river sustainability and urban river advocacy efforts for over five years.

In this position, she conducted community site plan reviews for river-edge development projects, such as the Chicago Spire, published an environmental action plan for Chicago River improvements, and lead urban canoe trips. She also worked in the field of positive impact investing through internships at SJF Institute and the Center for Community Capital, co-authoring a resource document on workforce engagement for portfolio companies of positive impact venture capital funds. You can email Marta here.

Education

M.C.R.P. City and Regional Planning
University of North Carolina
Chapel Hill, North Carolina

B.A. Geography
University of Wisconsin
Madison, Wisconsin

Certificate Environmental Studies
Nelson Institute for Environmental Studies
University of Wisconsin
Madison, Wisconsin

Professional Licenses, Registrations, and Memberships

Member, American Institute of Certified Planners

Member, American Planning Association, National and Wisconsin Chapters Member, Friends of the Chicago River

Tutor of Student Athletes, UW Athletics

Publications

Co-Author: “Employees Matter: Maximizing Company Value through Workforce Engagement”

Primary Author and Project Manager: “Action Plan for the Chicago River: Getting Specific. Strategies for a Cleaner, Healthier, More Vibrant Chicago River”

Author: “Rural ‘Boomers’ Use Design to Support a Multi-Generational Gathering Place.”