Madison drafts blueprint on potential Oscar Mayer Plant reuse

Posted by on Dec 18, 2018 in News | 0 comments

Madison drafts blueprint on potential Oscar Mayer Plant reuse

EXCERPTS FROM THE WISCONSIN STATE JOURNAL, MADISON: From the creation of a high-density, walkable district to adding family-supporting jobs and boosting the tax base, Madison officials are looking to guide development in a stretch of the city surrounding the former Oscar Mayer headquarters. 

The City of Madison and the Oscar Mayer Strategic Assessment Committee worked with a consultant team that included Vandewalle & Associates to craft a broad vision of the former Oscar Mayer meat packaging plant and surrounding area on Madison’s east side.

The vision, called the Oscar Mayer Strategic Assessment Report, outlines broad objectives for the area, while laying the groundwork for a more detailed plan expected to be completed next year.

The city is wrapping up its big picture take on the triangular swath of largely industrial land — generally bounded by Sherman Avenue to the west, Packers Avenue to the east and Aberg Avenue to the north — that includes the former meat packaging plant. 

After the Oscar Mayer plant closed in June 2017, the 72-acre site was purchased months later and is being jointly developed by Reich Brothers Holdings and Rabin Worldwide.Nate Ellis, senior vice president of real estate at Rabin, said the companies remain focused on the reuse of buildings at the former Oscar Mayer location, now dubbed “OM Station,” for a variety of tenants. While he estimated some of the land could be suitable for infill development, Ellis said he sees “quite a bit of opportunity” for development on other sites in the area.

Neighborhood plans in place already provide direction for growth, but those were completed before the plant’s closure was announced in November 2015, said Bill Fruhling, a principal planner for the city.

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